Rodez Aveyron Football: A Club Built on Stability and Progress

Founded in 1929, Rodez Aveyron Football has steadily established itself within French professional football. Since 2019, the club has competed in Ligue 2, where it has remained for six consecutive seasons.

The club’s development accelerated in the 2010s, marked by the women’s team reaching Division 1 in 2010, winning the national championship in 2018, and the men’s team securing promotion to Ligue 2 in 2019. Today, Rodez Aveyron Football continues to professionalize its operations while placing fan experience at the heart of its strategy.

We spoke with Clara Noiran, Ticketing Manager at Rodez Aveyron Football, to understand how EVENTORI supports the club’s ticketing operations.

“As Ticketing Manager, my role is to ensure fan satisfaction while managing ticket sales and performance analysis efficiently.”

The Challenge: Delivering a Modern Fan Experience with Efficient Operations

Before EVENTORI, Rodez Aveyron Football was looking for more than a traditional ticketing system. The club wanted to rethink its entire front-office approach.

The key challenges were clear:

• Driving Online Sales: The club’s ambition was to sell tickets primarily through its own online platform, with a simple and intuitive purchasing journey for fans.
• Reducing Operational Complexity: Event creation, stadium configuration, category management, and reporting needed to be faster and easier to handle on a daily basis.
• Reducing Long Entry Lines: Entry management had to be reliable and fluid, minimizing waiting times and potential issues at stadium gates.

“What mattered most was the alignment on vision. Fan satisfaction, customer experience, and the entire front-office journey.”

After meeting Wiremind, the club quickly identified EVENTORI as the right partner, not only for its technology but for its collaborative approach and willingness to grow alongside the club.

The Solution: A 360° Ticketing and Revenue Management Platform Built for Simplicity

EVENTORI was implemented as a fully integrated ticketing solution covering every stage of the fan journey.

• Increased Online Sales: EVENTORI enabled Rodez Aveyron Football to sell tickets directly through its own online platform. This led to an increase of more than 10% in online sales, bringing digital purchases close to 90% of total ticket sales.
• Time Savings Through a Simple, Efficient Setup: The ease of use of EVENTORI’s back office quickly became a key benefit. Creating events, configuring stadiums, managing seating categories, and launching sales can all be done in just a few clicks, allowing the ticketing team to save significant time.
• Instant Visibility into Ticketing Performance for Faster Action: EVENTORI provides tools that allow the club to analyze ticket sales and performance rapidly. With clear visibility into results, the team can assess where they stand and implement actions efficiently.
• Smoother Matchdays with an End-to-End Platform: From ticket purchase to access control, EVENTORI manages the entire process within a single platform. This integration ensures consistent data, smoother operations, and fewer points of failure.

“What we appreciated was having a turnkey solution that covers everything, from ticket sales to access control.”

Matchday Operations: Smooth Access and Proactive Support

On matchdays, EVENTORI plays a critical operational role. Access control is fast and reliable, with smooth scanning at stadium entrances and very limited waiting times for fans. This fluidity significantly improves the matchday experience.

Rodez Aveyron Football also benefits from on-site support provided by Wiremind. A dedicated contact is available on matchdays to monitor entry flows, respond quickly to issues, and proactively detect potential disruptions before they occur.

“It’s anticipation rather than reaction. We’re alerted to potential issues before they happen, which means very few incidents and minimal waiting times.”

The Results: Tangible Improvements Across Sales and Operations

Since deploying EVENTORI, Rodez Aveyron Football has achieved clear, measurable improvements:

• +10% increase in online ticket sales, leading to record 90% digital sales
• +36% growth in revenue in season 2024/2025
• A simpler and more fluid fan journey
• Reduced waiting times at stadium entrances
• Significant time savings for the ticketing team

Beyond the numbers, the club has gained confidence in its operations and the ability to act quickly based on reliable data.

A Partnership Focused on Long-Term Growth

For Rodez Aveyron Football, the relationship with Wiremind goes beyond a standard provider-client model. From the outset, the partnership was built on shared objectives and continuous collaboration.

Rather than delivering a fixed solution, EVENTORI continues to evolve alongside the club through joint development, feedback, and operational alignment.

“It wasn’t about buying a ready-made solution. It was about growing together and building things side by side.”

With EVENTORI, Rodez Aveyron Football now benefits from a modern, integrated ticketing system that supports fan satisfaction, operational efficiency, and long-term sustainability.

As the club continues its journey in Ligue 2, EVENTORI provides a reliable foundation to support future growth, season after season.

Key features of EVENTORI Ticketing and EVENTORI Analytics

Here are some of the key features that contribute to improving Rodez Aveyron Football’s operational efficiency and fan experience:

• Enhanced Front Office: Enables fans to purchase tickets through a simple, fluid online journey designed to meet all customer needs. This directly supported the club’s objective to centralize sales on its own platform and drive digital adoption.
• Intuitive Back Office Management: Allows ticketing teams to easily create events, configure stadiums, and manage seating categories with a fast learning curve. This simplicity significantly reduced setup time and daily operational workload.
• EVENTORI Analytics: Provides built-in tools to analyze ticket sales and performance in just a few clicks, giving teams clear visibility into results and helping them quickly identify where action is needed.
• End-to-End Ticketing Management: Covers the entire process from event creation and online purchase to access control on matchday, ensuring consistency, reliability, and reduced operational complexity.
• Integrated Access Control & Matchday Monitoring: Delivers fast, reliable scanning at stadium entrances, minimizing waiting times. Proactive monitoring and real-time alerts help identify potential issues before they impact fan access.