In 2025, our product roadmap followed a simple principle: make ticketing easier to operate at scale while maintaining flexibility.

Ticketing systems sit at the intersection of commercial strategy and fan experience. When they are rigid, teams create workarounds. When they lack transparency, reporting becomes painful. When they are disconnected from the broader ecosystem, growth slows down.

This year, our focus was on making EVENTORI more and more efficient, so that clubs and venues can operate with more control and fewer operational constraints.

A New Front-Office For Faster, Smoother Buying Experience

We redesigned our online Front-Office to reflect how fans actually purchase today.

The new interface improves event discovery, simplifies seat selection and reduces friction during checkout across devices. Performance and clarity were priorities. Faster loading times and cleaner navigation reduce abandonment and limit support requests related to the purchase journey.

For operators, this translates into a more consistent digital storefront that aligns with modern e-commerce expectations. For fans, it means a smoother buying experience that feels intuitive rather than transactional.

Easier Management of Presales and Special Offers

Selling tickets is rarely a one-size-fits-all process. Clubs manage presales, partner allocations, member advantages and promotional campaigns, often simultaneously.

In 2025, we built a structured way to manage this directly within EVENTORI. Operators can now define who can buy what, when and at which price, all inside the platform.

This removes the need for spreadsheets or temporary access links. Segmentation becomes part of the system rather than something managed on the side. As a result, commercial campaigns are easier to execute and teams spend less time handling exceptions.

Simplifying VAT Compliance for Complex Ticketing Products

As ticketing products evolve, financial structures become more complex. Hospitality packages, bundled offers or combined services often involve multiple VAT rates.

We implemented support for products with multiple taxable components handled directly within the system. VAT allocation is calculated correctly at the product level, which simplifies reporting and strengthens compliance.

Instead of managing corrections after sales close, finance teams can rely on structured data from the start.

Balancing Pricing Flexibility with Full Fee Transparency

Fee structures can vary significantly depending on strategy, regulation or market positioning. We introduced a configurable fee framework that allows operators to define how fees are applied and displayed throughout the purchase flow.

This ensures that customers see clear breakdowns during checkout, while operators can maintain flexibility in structuring their pricing models. Reporting also reflects these configurations, making financial records more straightforward.

Accelerating Entry and Simplifying Event-Day Operations

Digital ticket adoption continues to grow. To support this shift, we integrated mobile wallets directly into the purchase flow.

Fans can now store tickets in their mobile wallets, reducing friction at entry points and minimizing last-minute issues related to email searches or PDF downloads.

Operationally, this leads to faster scanning and smoother access management, especially during high-attendance events.

Seamlessly Integrating Ticketing Into the Broader Digital Ecosystem

Ticketing systems increasingly need to connect with other tools. Official apps, CRM systems, marketing automation platforms and analytics environments all depend on reliable data exchange.

We expanded our external API capabilities to allow deeper third-party integrations. This makes it possible to automate workflows, synchronize customer data and maintain consistency across platforms without manual exports.

The goal is not to isolate ticketing but to integrate it into the broader digital ecosystem of each client.

Easy to Build Consistent, On-Brand Tickets Across Every Channel

Tickets are a direct extension of a club or venue’s identity. They also need to communicate essential information clearly, across digital formats and entry environments.

In 2025, we introduced customizable e-ticket templates that allow ticketing managers to define layout, branding elements and content structure within the platform. Templates can be adapted to different event types or operational requirements, while maintaining consistency across channels.

This ensures that tickets remain aligned with brand standards and operational needs, without requiring manual adjustments or external design work.

Giving Teams More Control with Less Operational Dependency

We made it easier for teams to manage access inside EVENTORI. Administrators can now create accounts and assign permissions directly in the platform, without relying on support. As teams grow or responsibilities change, access rights can be updated in a few clicks. This keeps roles clear and reduces operational bottlenecks.

Seat changes are also part of daily operations. A customer may want to upgrade, a group may need to sit together, or a section may need to be reorganized. We introduced a structured way for customer service teams to handle these requests. Seats can be reassigned without disrupting inventory tracking or creating inconsistencies in ticket records.

For high-demand events, we also added configurable purchase limits per client. Operators can define how many tickets a single buyer can purchase, depending on the event or sales phase. This helps prevent overbuying, supports fairer access and protects inventory distribution.

What's Next

In 2025, we made EVENTORI more reliable and easier to use. We listened to what clubs and venues needed and built features that solve real problems.

The platform now handles complex pricing, connects with other tools, and gives teams more control over their operations. It's designed to work the way ticketing professionals actually work.

As we look toward 2026, our goal stays the same: keep improving based on what our clients tell us they need. Their success is what drives our product forward. A key focus for the year ahead will be expanding our revenue management capabilities, helping clubs and venues optimize pricing strategies dynamically and maximize revenue potential across their events.

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